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In this episode of Business To You, Lars talks about the PESTEL Analysis (formerly known as PEST factors) and how to use it properly. PESTEL is a framework that helps analyzing the Macro Environment of organizations and is often used when starting a new business or when entering a foreign market. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. Together these factors form a great representation of the general external environment of a business. More information: https://www.business-to-you.com/scanning-the-environment-pestel-analysis/ Was the content helpful? Feel free to support the B2U channel with a donation of your choice: https://www.paypal.com/donate/?hosted_button_id=CL6Q9F88LHYJC Many thanks! Useful data websites for your PESTEL Analysis: https://tradingeconomics.com/ https://data.worldbank.org/ https://data.oecd.org/ https://www.theglobaleconomy.com/ You might also like our video on Porter's Five Forces: https://youtu.be/Dfp23xSqpdk You might also like our video on the BCG Matrix: https://youtu.be/gNR49lk5dS0 You might also like our video on the VRIO Framework: https://youtu.be/SD8XJw_qeNI You might also like our video on the Value Chain Analysis: https://youtu.be/SI5lYaZaUlg Lars de Bruin (http://linkedin.com/in/larsdebruin) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands. Please feel free to subscribe to B2U if you don't want to miss out on any of our future videos on Business, Strategy and Management. Key Highlights & Overview: Mastering <strong>Step Analysis</strong> requires clear step-by-step guidance and practical hands-on visual demonstrations. Follow along with top-rated video tutorials from industry experts today on <strong>TutorTube</strong>.